Articles - Business

Is Networking Dead?

Networking is an overused word and an underused strategy among many salespeople and small business owners. It’s definitely not dead. These days, when many people think of networking, they think of going to business events in search of business opportunities.  But networking is so much more than an event.  It’s a way of doing business and a way of generating substantial referrals. Real networking is the cultivation of mutually beneficial, give and take, win/win relationships.  When done correctly and with genuine care for the success of others in your network this results in an enormous increase in referrals.  I prefer to use the term referral alliances instead of networking because I...

Self-Promotion Serves Your Clients

I am reading a book that was referred to me recently about how to effectively prospect for new clients. The name of the book is Get Clients Now by C J Hayden". I came across this article which explains how best to tackle the practice of "self promotion". I thought it was worthwhile recreating that article here with of course thanks to the writer Debbie Allen. "You can't be truly successful if you aren't willing to let people know that you, your product and your services exist.  If you aren't willing to promote your talents, expertise and products, others will quickly pass you by.  The world is not going to beat...